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Search engine optimization (SEO) refers to the work performed to a website to ensure that it receives top ranking on major search engines for selected keywords.
Search engines use ever-changing methods for determining the relevancy of web site content relative to a keyword search. Regardless of methodology, the more content ‘matches’ found on the web page itself and in supporting code, the higher the relevancy and the higher the position on the search results page. Not surprisingly, a critical factor in SEO performance is the content on your web pages.
The first step in optimizing your site for search is to identify the words and phrases that people are using to search for your products and services. Then, review your website and determine if you have significant content that matches those words and phrases. This exercise is not just helpful for SEO but for creating relevant and compelling content for your target audiences.
For each keyword phase, you should have one page of well-written content focused on that phrase.
Steps to leverage your content into winning search results include—
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In the body copy of each page use the respective keyword phrase repeatedly. In addition, feature the keyword phrase in headers and use bold and italics.
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Each page should have unique page titles, meta keywords tags and meta description tags
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Navigation should reflect your keyword phrases or, incorporate navigation text links on the bottom of every page. Ensure that your first page in a section contains the most important keyword content, particularly if you break your site into many pages.
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Add a text site map and links to every page from your map
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Build links to and from your site by submitting to web directories and search engines as well as major directories such as The Open Directory and Yahoo.
Quantum Leap iTools give you the power to execute your integrated strategy with greater speed, accuracy and improved results. Real Time Publisher enables you to manage all aspects of your website including page content, navigation, page titles, and all forms of meta tags.
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